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P190// MARKETING // EASTWOOD, NOTTINGHAMSHIRECOVERAGE // EASTWOOD + BROXTOWE

Marketing in Eastwood, Nottinghamshire

I’m in Belper, just over the border in Derbyshire, and I do the marketing for Eastwood businesses that want the right people finding them. Most of that is Google and ChatGPT now, and Eastwood is trickier than most places, because plenty of your customers are searching from the other county. I’ll sort that.

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Camera on a tripod filming the butcher behind the counter at Ginger Butchers, with lights either side
FILMING DAY // GINGER BUTCHERS

Who does marketing for businesses in Eastwood, Nottinghamshire?

North Bear Media does, run by Norton Hunt from Belper, over the Derbyshire border. It gets Eastwood and Broxtowe businesses found on Google and in AI search like ChatGPT by customers in both counties, through Found & Filmed at £995 a month, with other work as projects scoped first. The £295 Marketing MOT is the place to start.

Eastwood’s on the Nottinghamshire side, but a lot of the work comes from over the border.

It’s in Broxtowe, right on the line with Derbyshire. Whether you’re one of the shops on Nottingham Road or a trade out on jobs either side of the border, your customers come from both counties.

The border splits how people look for you. Somebody in Eastwood searches for Eastwood, but somebody a few miles away puts in Nottingham, or one of the Derbyshire towns next door, and Google goes on whatever you’ve told it about where you work.

That comes down to your Google Business Profile, the listing with the map pin and the reviews, and your website. If both only ever say Eastwood, Eastwood is all you’ll come up for, and the jobs over the border go to whoever has mentioned those places, even when they’re further away than you. I fix that.

Belper’s not far, so I’ll come out to Eastwood and see how you work, or we can do it on a call if that suits you better.

  • BORDER //Notts side, Derbyshire next door
  • AREA //Eastwood and Broxtowe
  • SHOPS //Nottingham Road
  • ME //Belper, over the border

Exactly what I’ll do for you, and what it costs.

The ongoing work is Found & Filmed, £995 a month, and it’s my standard monthly package.

With Found & Filmed I look after the found side, your website and your Google listing, so they say where you work on both sides of the border and not just Eastwood, and I do the same for AI search. Then once a quarter I come over for a filming day, and everything from the day is edited and posted for you, week by week, until the next one.

It’s rolling monthly with 30 days’ notice either way, so if it’s not working you stop, and there’s a report and a call every month. If you’ve got a second site, a shop on one side of the border and a yard on the other, say, each extra location is £450 a month on top.

Anything outside that, like a marketing plan or new words for the website, I do as a project, priced before I start. If you’re not sure what you need, start with the £295 MOT, back in 48 hours with no call needed. The form asks for the town most of your work is in, which isn’t always Eastwood, and that’s the one I search for.

  • MONTHLY //Found & Filmed, £995
  • FILMING //At yours in Eastwood, each quarter
  • SECOND SITE //£450 a month more
  • MOT FORM //Put the town most of your work’s in

How I’d start with an Eastwood business.

This is the order I work in, adjusted to suit your trade.

  1. 01 //

    Two sets of searches

    I search for your trade the way somebody in Eastwood would, then the way somebody in Derbyshire would, and ask ChatGPT both.

  2. 02 //

    Your Google listing

    The areas you cover go on your Google Business Profile. It’s the quickest win, so I sort it first.

  3. 03 //

    Your website

    Then your website gets a proper mention of everywhere you work, not one line in the footer.

  4. 04 //

    Keep it going

    Either you take it on from there, or Found & Filmed carries it on with the filming days.

Client view

“I felt he had time for me throughout and was proactive in his approach to my decision fatigue which was really helpful.”

Sarah Woodman // Enso HR Consultancy

Some of the businesses I work with.

A farm shop in Matlock, a recovery firm in Alfreton and an electric van company. Three different trades, all getting found.

A butcher in a green Ginger Butchers apron stands behind a board of Dexter beef joints and mince next to a handwritten chalkboard listing the pack.
FOOD // Ginger Butchers, presenting the Dexter beef pack in Matlock
A white and red Richford heavy recovery truck is parked on a road under a vivid orange and purple sunset sky.
VEHICLES // Richford heavy recovery truck at sunset
A man grins from the driver's seat of a pink EVC electric van, framed by the windscreen at the launch event.
EVENT // All smiles behind the wheel at launch

Common questions about marketing in Eastwood.

How much does marketing cost in Eastwood?

The Marketing MOT is £295, paid once. Found & Filmed, the ongoing marketing, is £995 a month, rolling monthly with 30 days’ notice either way, plus £450 a month for each extra location. Anything else, like a marketing plan or copywriting, is a project I price before starting.

What marketing channels do you cover?

Search comes first, Google and AI assistants like ChatGPT, because that’s how people on both sides of the border look for somebody local. The video and photos from the filming days go out on Facebook or Instagram, wherever your customers are. Email campaigns are separate projects.

Do I need a big budget to see results?

No. The ongoing work is £995 a month, which is far less than a full-time hire, and there’s no training and no kit to buy, because I bring the cameras, lighting and editing gear. If that’s more than you want to spend right now, the £295 MOT gives you the three things to fix first, and you can do some of them yourself.

How do you measure success?

By enquiries and work coming in, not likes. The first thing I check is whether your enquiries are being counted at all, because often nothing is set up to record them, so I set that up. Found & Filmed comes with a monthly report and a call where we go through it.

Can you work alongside my existing team?

Yes. Whoever handles some of the marketing now can carry on, and I’ll pick up the filming and the Google side alongside them. You’ve got a business to run, so I take the rest off your plate. A couple of remote specialists help me with some of the marketing, so I’m used to sharing the work.

Marketing near Eastwood.

Most of the towns I cover are on my side of the border, so these are the Derbyshire towns, with Heanor and Ilkeston first because they’re the closest to Eastwood.

The rest of the toolbox, in Eastwood.

If you’re after one thing in Eastwood, a website or some photos, say, there’s a page for each. Found & Filmed is on the end if you want the Google side and the filming kept going every month.

Related reading.

P200// OVER TO YOU

If somebody over the border asks ChatGPT who does what you do near Eastwood, does it say you?

The MOT is the quickest way to find out, because AI search is the first thing it checks, and you get the three things to fix first. Or book a call and we’ll talk it through first.

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