P630// WEBSITES & SEO // SEO IN DERBYSHIRECOVERAGE // DERBYSHIRE + EAST MIDLANDS
When somebody in Derbyshire searches for what you do, or asks ChatGPT, it should be you that comes up, not somebody who’s no better than you. That’s what I fix: your website and your Google listing, mainly, and I explain it in plain English, not nerd.
★★★★★ 5.0 from 22 Google reviews
UPDATED //
Norton Hunt at North Bear Media in Belper does local SEO for businesses across Derbyshire, including AI search, which is whether ChatGPT and Perplexity can read your site and suggest you. It’s ongoing work, done inside Found & Filmed at £995 a month. The £295 Marketing MOT, which tests AI search first, is the usual place to start.
Most businesses I talk to have a competitor who keeps coming up first, and nobody’s ever told them why.
You’re stuck on page two or three for the things you sell, and the firm above you isn’t any better at the job. They’ve just had more done to their website. Now there’s ChatGPT too, and when you ask it who does what you do round here, it names somebody else.
Usually it’s because nobody’s looking after it. The website got built and left, and the Google Business Profile was set up once and forgotten. Search slips down the list, and nobody notices it going wrong until the phone goes quiet.
I’ll sort that. I work out what’s holding you back first, then fix it in the order that makes the most difference, which usually means the boring technical work to start with. You’ve got a business to run, so I take the whole thing off your plate.
AI search is people asking ChatGPT or Perplexity who to use instead of typing it into Google, something like ‘who does kitchen fitting in Matlock’, and getting a name or two back. Google does it now too, with the AI answer at the top of some searches, called AI Overviews.
The assistants go on your website and your reviews mainly, and your Google listing feeds into it too. If your site doesn’t say clearly what you do and where you do it, they’ve got nothing to suggest you on. I make sure it does.
What I add is a version of your website in AI language. In plain English, that’s a summary file and some code behind the pages, so ChatGPT can read who you are and where you work without guessing.
Get that right and you give yourself the best chance of being the name it gives.
This is what the SEO side involves, and it’s part of Found & Filmed, not a separate thing. Where there’s a word in here I can’t avoid, I’ll tell you what it means.
Here’s how it goes once we start. There’s nothing mysterious about it: it’s doing things in the right order and keeping at it.
Where you rank now and what people near you search for, because I work from facts, not guesses.
The technical work and the on-page basics first, mainly speed on a phone and the page titles, because everything else depends on them.
Then your Google Business Profile and your reviews. After that it’s pages that answer what people round here are asking, so Google and ChatGPT have a reason to put you forward.
I keep an eye on where you’re coming up, and we go through it on the monthly call and change things as we need to. SEO is never finished, but once the groundwork’s done it gets easier to keep moving.
Most of it is careful, unglamorous work done in the right order. These are pieces of client work, each with its own write-up, and I don’t put ranking claims on here that I can’t back up.
“Norton Hunt of North Bear Media Limited was recommended to me by a Business Associate. … I would highly recommend Norton Hunt and North Bear Media Limited to anyone needing Graphic Design, Website & SEO and Social Media & Marketing.”
I don’t sell SEO on its own any more, because it works far better when your website and your Google listing are both kept up to date at the same time. So it sits inside Found & Filmed, and if you want to know where you stand first, that’s what the MOT is for.
£295
Marketing MOT
One-off, back within 48 hours
£995
Found & Filmed
A month, rolling, 30 days’ notice either way
Search for the same thing in Derby and then in Matlock and Google shows you different results, so good local SEO starts with where your customers are.
In Derby there’s far more competition for every search, so the detail on each service page and a well-kept Google Business Profile carry real weight. Up in Matlock, Wirksworth and the rest of the Derbyshire Dales, the customer is often a visitor searching before they travel, sometimes from well outside the county.
Round the Amber Valley, so Belper, Ripley, Alfreton and Heanor, most searches are somebody nearby on their phone, and the map results and the reviews decide who gets the call.
I’m based in Belper, so the first conversation can be at your place or on a call, whichever’s easier. Once I’ve seen how the business works, I write pages that speak to your customers.
Derby’s got its own page, and the guides go into local search in more depth if you want to read up on it first.
SEO’s only one part of it. These pages cover the rest, some in Found & Filmed and some as a project.
Click any of them and the live site opens, so you can have a proper look round.
Months, not weeks, and the bigger gains build from there. How much competition there is for what you do sets the pace, and I’ll give you a straight view once I’ve seen where you stand.
No, and be wary of anybody who does, because nobody controls Google. What I do is the work that moves rankings: fixing the site and going after the right local searches, in the order that makes the biggest difference.
Local SEO is about being found by people near you, the ‘web design Belper’ type of search, plus the map results that sit above the normal ones. Regular SEO is broader. For most Derbyshire businesses the local side is where the work comes from, so that’s where I start, with your Google Business Profile and your reviews.
Ongoing SEO management is part of Found & Filmed, which is £995 a month, rolling, with 30 days’ notice either way, so if it’s not working you stop. If you want a one-off, the Marketing MOT is £295 and gives you the three things I’d fix first, which you can do yourself or hand to somebody else.
SEO from me comes inside Found & Filmed at £995 a month, which also covers a filming day on site each quarter, the posting and the replies, your website’s hosting and care, and a monthly report and call. A business with more than one location pays £450 a month on top for each extra one. The Marketing MOT is a separate one-off at £295.
I work with what you’ve got wherever I can, because most sites can be improved without starting again, and I already look after sites other people built. If yours is holding you back, because it’s slow or hard to use on a phone, I’ll tell you, and a rebuild would be priced after a quick chat.
Yes, and for most local businesses it’s one of the first things I fix: getting the details right and adding photos of your actual business. Reviews only count when they come from genuine customers, so the work is making it easy for customers to leave one.
Nobody can guarantee what ChatGPT says, but I’ll give you the best chance of being the one it suggests. I make sure your website and your Google listing say clearly what you do and where, in a way it can read, and I help you build up the reviews it pays attention to.
Yes. I’m in Belper, so the Dales are close, and I cover Matlock and Wirksworth as well as Derby and the Amber Valley. Most Dales businesses sell to visitors who search before they travel, so I plan the pages round that.
I’m based in Belper, and I work across Derbyshire and the East Midlands round it, including Derby, Ripley, Alfreton, Heanor, Ilkeston, Matlock, Wirksworth and the rest of the Dales. Most of the SEO work doesn’t need me on site, so if you’re further out we talk on a call.
That’s exactly what the MOT is for. AI search is the first of the six checks, and you get it back within 48 hours. Or if you’d rather have a chat first, book a call.
