P190// MARKETING // MATLOCK, DERBYSHIRECOVERAGE // MATLOCK + DERBYSHIRE DALES

Marketing in Matlock, Derbyshire

Most Matlock businesses sell to two lots of people at once: the ones who live round the Dales, and the visitors on their way into the Peak District. I’m just down the A6 in Belper, and I make sure both of them find you, whether they search on Google or ask ChatGPT. You’ve got a business to run, so leave the marketing to me.

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★★★★★ 5.0 from 22 Google reviews

UPDATED // 28 OCT 2026

Richford Motor Services' Union Jack liveried DAF heavy recovery truck on the yard under a blue sky — VEHICLES // Richford Motor Services

Who does digital marketing for businesses in Matlock?

North Bear Media, run by Norton Hunt in Belper just down the A6, does digital marketing for Matlock and Dales businesses, getting them found on Google and in AI search like ChatGPT by locals and Peak District visitors. That work is sold as Found & Filmed at £995 a month, and the £295 Marketing MOT is the way in.

Matlock’s got two lots of customers.

There are the people who live and work round the Dales, and the visitors heading for the Peak District, and most businesses in Matlock need both.

One person is stood near Crown Square checking your opening times on their phone. Another is planning a trip from two counties away and asking ChatGPT where’s worth stopping. Those are very different searches, and your website and your Google listing have to answer both. I set them up to do exactly that.

Visitors are where AI search matters most. If somebody’s never been to Matlock, they don’t know who’s who, so they go on whatever it tells them. That makes it worth more effort here than in a town where everybody already knows everybody, and I put that effort in.

Locals need a reason to come back, and that means something new to look at. I’m just down the A6, so I come up, photograph the place properly and see what your customers see.

CUSTOMERS //Locals and Peak District visitors
CROWN SQUARE //Opening times, on a phone
AREA //Matlock and the Derbyshire Dales
FROM //Belper, down the A6

How you work with me, and what it costs.

Found & Filmed is the one monthly marketing service I do, at £995 a month, and for a Matlock business the filming is where it earns its keep.

Once a quarter I come up for the day with the cameras and lighting and film what you’ve got, the place and the people in it, then edit it and spread it out over the months until I’m back. Alongside that I keep your website and your Google listing right for both lots of customers, and I answer the comments on your posts.

There’s a report every month and a call to go through it, so you see what’s gone out and what it’s bringing in. It’s rolling monthly with 30 days’ notice either way, so if it’s not working you stop. A second shop elsewhere in the Dales is another £450 a month for each extra location.

If you want to know where you stand first, the MOT is £295, back within 48 hours with no call needed, and it gives you the three things to fix first. What you do after that is your call.

MONTHLY //Found & Filmed, £995
FILMING //Once a quarter, up in Matlock
SECOND SHOP //£450 a month each
FIRST LOOK //The MOT, £295

Working for locals and visitors at the same time.

For a Matlock business, this is the order I work in.

01 //
Locals
Somebody near Crown Square wants to know where you are and when you’re open, so that has to be easy to find.
02 //
Visitors
Somebody planning a trip wants a reason to come, and photos and video of the place give them one.
03 //
The filming day
I come up once a quarter and get both, the place for the visitors and the people for the locals.
04 //
Found by both
I write your website and your Google listing for both lots of searches, and that’s a big part of what ChatGPT reads too.

Some food photography, shot on location.

This was for Ginger Butchers, a farm shop and butchers with a shop in Matlock, shot on the counter at their deli rather than in a studio.

A freshly made filled roll on the counter at Ginger Butchers' deli, with the menu boards behind — PRODUCT // Ginger Butchers deli

Show me the work →

Client view

“We are proud to have North Bear Media as a trusted partner in our exciting new venture.”

Common questions about marketing in Matlock.

How much does digital marketing in Matlock cost?

Found & Filmed, my monthly digital marketing with a filming day each quarter, is £995 a month, rolling monthly with 30 days’ notice either way. A second shop elsewhere in the Dales is £450 a month on top. If you want to know where you stand, the Marketing MOT is a one-off £295, and other jobs, like new words for your website, I price as a project first.

What marketing channels do you cover?

Search comes first, on Google and in AI assistants like ChatGPT, because visitors who don’t know Matlock lean on it more than locals do. After that it’s Facebook or Instagram, wherever your customers are, for the photos and video from the filming days.

Do I need a big budget to see results?

No. Found & Filmed is £995 a month, far less than taking someone on, with no training and no kit to buy, because I bring my own. If that’s too much for a smaller business right now, the £295 MOT tells you what to fix first.

How do you measure success?

By bookings and enquiries, and by whether both lots of customers, the locals and the visitors, find you when they search. Each month there’s a report, and we go through it together on a call.

Can you work alongside my existing team?

Yes. If someone on your team already does the posting, they keep at it with the footage from the filming days, and we agree who posts what so nothing goes out twice. The rest is off your plate.

Is there a digital marketing agency in Matlock?

Yes. North Bear Media covers Matlock and the Derbyshire Dales, based down the A6 in Belper rather than in Matlock itself. For Matlock businesses the job is being found by visitors as well as locals, and I come up to Matlock for the filming days.

Marketing near Matlock.

I cover the Dales and the Amber Valley, so if you’re nearer Wirksworth or Cromford, there’s a page for that too.

The rest of the toolbox, in Matlock.

One page for each part, if you’re after one thing in Matlock. The last link is Found & Filmed, where I come up every quarter.

If a visitor asks ChatGPT where to go in Matlock, does it mention you?

AI search is the first thing the MOT checks, and I ask it the way a visitor would, so you’ll know. If you want to talk to me first, book a call.