P190// MARKETING // ILKESTON, DERBYSHIRECOVERAGE // ILKESTON + EREWASH

Marketing in Ilkeston, Derbyshire

Ilkeston sits in the middle, with Nottingham one side and Derby the other, so when somebody searches for what you do there’s a bigger name sat right next to you. I fix that. I get you in front of the people close by, on Google and when they ask ChatGPT, because most people would rather use somebody local, if they can find one.

Get the MOT for £295 Book a call

★★★★★ 5.0 from 22 Google reviews

UPDATED // 28 OCT 2026

A suited estate agent sits on a bench in front of the Smartmove Homes sign while a camera on a tripod and a boom microphone record the interview. — FILMING // Smartmove Homes

Who can help an Ilkeston business with digital marketing?

Norton Hunt of North Bear Media, based in Belper, does digital marketing for Ilkeston and Erewash businesses up against Derby and Nottingham firms, getting them found on Google and in AI search like ChatGPT. It’s bought as Found & Filmed at £995 a month, or you start with the £295 Marketing MOT, which sets you against two local competitors.

Ilkeston’s got Nottingham one side and Derby the other.

From the shops on Bath Street to the trades and manufacturers on the estates off Hallam Way, plenty of Ilkeston businesses are one search away from losing a job to somebody bigger.

Here’s what happens. Somebody types in what they need, the top of the results is a city firm with a big website and loads of reviews, and the local business that would suit them better is further down. The bigger firm isn’t better at the job. They’ve just told Google a lot more about themselves, and that’s fixable.

Reviews are a big part of it, especially with ChatGPT. They’re one of the main things it goes on when it suggests somebody: how many you’ve got and how recent they are. Plenty of businesses never reply to theirs, and that costs them. I get that working for you.

I’m just over in Belper, so you deal with me directly, and I’ll come over to Ilkeston to meet you.

EITHER SIDE //Nottingham and Derby
SHOPS //Bath Street
ESTATES //Off Hallam Way
WHO YOU TALK TO //Me, from Belper

What I’ll do about it, and what it costs.

If you want to know where you stand against the bigger names first, that’s the MOT, and it’s £295.

One of the six checks puts two of your competitors through exactly the same tests as you, then sets them next to yours, so you see where they’re getting ahead and by how much. It’s back in 48 hours with no call needed, and that comparison is the page every business owner turns to first.

You know it needs doing, but you’ve got a business to run. So let me fix it every month. That’s Found & Filmed, at £995 a month. I keep your website and Google listing saying the right things, and once a quarter I come out to Ilkeston with the cameras and film you at work, because a real video of you and your people beats any stock photo a bigger firm puts up. It’s rolling monthly with 30 days’ notice, so if it’s not working you stop.

Each extra location is another £450 a month, say a unit off Hallam Way as well as the shop on Bath Street. Anything that’s not in Found & Filmed, like an email campaign, I scope first and price before I start.

SIDE BY SIDE //Two competitors, in the MOT
MONTHLY //Found & Filmed, £995
EXTRA SITE //£450 a month each
NOTICE //30 days either way

Working out who’s winning the searches.

For an Ilkeston business, this is how I go about it.

01 //
Who comes up
I search for what you do in Ilkeston the way a customer would, ask ChatGPT the same, and note who it puts forward.
02 //
Why them
It comes down to their reviews and their Google listing, not anything clever, so I look at what they’ve got that you haven’t.
03 //
Your side of it
I sort your website and your Google Business Profile, so they say what you do and where, in plain English.
04 //
Keep at it
Then it’s about keeping it up. That’s the monthly bit, Found & Filmed, and I do it for you.

Client view

“… the insight he brings, especially around social media engagement, is second to none.”

Some of the businesses I work with.

A farm shop in Matlock, a recovery firm in Alfreton and an electric van company. Local firms, found locally.

A Hereford cow with ear tags leans in close to the camera on a green hillside under a blue sky, with the herd behind. — EXTERIOR // Ginger Butchers, a curious Hereford on the family farm

A white and red Richford heavy recovery truck is parked on a road under a vivid orange and purple sunset sky. — VEHICLES // Richford heavy recovery truck at sunset

An overhead view of guests networking on a red carpet in a grand hall, with catering tables and covered vehicles. — EVENT // EVC launch crowd from the gallery

Common questions about marketing in Ilkeston.

How much does digital marketing cost in Ilkeston?

Found & Filmed is £995 a month. It’s rolling monthly with 30 days’ notice from either of us, and covering a second site adds £450 a month. The Marketing MOT is £295, paid once, and isn’t taken off anything later. Other work, like copywriting or an email campaign, is priced as a project once I’ve scoped it.

What marketing channels do you cover?

Local search comes first, Google and AI assistants like ChatGPT, because that’s where an Ilkeston business is up against the city firms, and your Google Business Profile is a big part of it. The video from the filming days goes out on social, on Facebook or Instagram.

Do I need a big budget to see results?

No. Found & Filmed is £995 a month, a proper commitment, but far less than a full-time hire, with no training and no cameras or software to buy, because I bring the lot. The cheaper way in is the £295 MOT, which sets you next to two competitors and shows what’s making the difference, and you can act on plenty of it yourself.

How do you measure success?

By whether you start coming up above the Derby and Nottingham firms for the searches that matter in Ilkeston, and whether that turns into enquiries. With Found & Filmed you get a report every month and a call to go through it.

Can you work alongside my existing team?

Yes. If someone in the business already posts or looks after the website, they keep doing that, I come in for the filming days and the Google side, and we agree who does what. If they want a plan to work to, that’s a strategy project, scoped first. Either way, you get back to running the business.

Is there a digital marketing agency in Ilkeston?

Yes. North Bear Media does digital marketing for Ilkeston and the rest of Erewash, run by Norton Hunt from Belper rather than from the town itself. The job is getting local businesses ahead of the Derby and Nottingham firms on Google and in ChatGPT, and the £295 MOT can be bought online without a call.

Marketing near Ilkeston.

I cover Erewash and most of Derbyshire. Heanor and Eastwood are the closest of these to Ilkeston, so they come first.

The rest of the toolbox, in Ilkeston.

There’s an Ilkeston page for each of these if you need one job done, then Found & Filmed if you want me on it every month.

When somebody in Ilkeston searches for what you do, is it you that comes up, or a firm from Derby?

The MOT puts you and two of your competitors through the same six checks and sets them side by side, so you see exactly where you stand. Or book a call and ask me anything first.