P190// MARKETING STRATEGY // EASTWOOD, NOTTINGHAMSHIREFROM // BELPER, OVER THE BORDER

Marketing Strategy in Eastwood, Derbyshire

Eastwood’s just over the Erewash from Langley Mill, so plenty of businesses here end up with customers in Nottinghamshire and Derbyshire without ever deciding to. I write marketing plans that settle which side you go after first, and make sure Google and ChatGPT know you cover it.

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UPDATED // 28 OCT 2026

A BBC Radio Derby reporter interviewing Ed behind the counter at Ginger Butchers — PRESS // BBC Radio Derby at Ginger Butchers

Where can an Eastwood business get a marketing plan that covers Notts and Derbyshire?

North Bear Media. Norton Hunt runs it from Belper, and his plans for Eastwood businesses decide which side of the Nottinghamshire border to go after, then get the places they cover written down where Google and AI assistants like ChatGPT can read them. Each plan is a project, scoped first, and the £295 Marketing MOT is where to start.

Just over the border, and most of your customers won’t have noticed.

Eastwood’s in Nottinghamshire, just over the River Erewash from Langley Mill, with Heanor and Ilkeston a short hop away. It comes under Broxtowe, and it’s where D. H. Lawrence was born. The house is a museum now.

With Eastwood, the county line means far more on a map than it does to the people buying from you. Somebody in Heanor will ring you just as happily as somebody on your own street, and Nottingham’s close enough to pull trade the other way too. So a plan for a business here has to be straight about which of those customers you’re after, because chasing everybody in two counties is a lot of effort for very little back.

It matters for the searching side as well. Google has the idea of a service area, which in plain English is the list of places you’ll go to. If your website only ever says Eastwood, Google and ChatGPT assume that’s all you cover. So part of the plan is getting the places you work written down where they can read them. It’s straightforward, and I’ll sort it.

I’m in Belper, a short drive across the Amber Valley, so I come over to you, or we do it on a call if that suits you better.

TOWN //Eastwood, in Broxtowe
OVER THE RIVER //Langley Mill, in Derbyshire
THE OTHER PULL //Nottingham
FROM //Belper, across the Amber Valley

So what would a plan from me actually be, and how do you pay for it?

The plan is a few pages in plain English that say who you’re going after and what to do about it, in the order to do it. For an Eastwood business, a good share of it covers which side of the border the work comes from, because that decides most of the rest.

After that, you choose who does it. If you’ve got somebody in the business who’s good with this, they can get on with it, or I take parts of it on as separate projects. But you’ve got a business to run, so if you want the being found side done every month, let me do it. That’s Found & Filmed, £995 a month, rolling monthly with 30 days’ notice either way. It keeps you found on Google and in AI search, and I come out and film at yours for a day each quarter, with my own cameras and lighting, for far less than a full-time hire.

If you want to know where you stand first, start with the MOT. It’s £295, and one of the six checks scores two of your competitors next to you, which for a business with rivals on both sides of the river is exactly the page you need.

FIRST //The £295 MOT, with two rivals scored
EVERY MONTH, IF YOU WANT IT //Found & Filmed, £995
DECIDED EARLY //Which side of the border

From a chat to a plan that knows which side it’s on.

This is how it goes. The detail moves with the business.

01 //
Where the work comes from
We go through who’s buying from you now and where they live, this side of the Erewash or the other, and who you want more of.
02 //
A look from outside
I search for you the way somebody in Eastwood or Heanor would, on Google and in ChatGPT, and write down who comes up instead of you.
03 //
Written up
You get it in plain English and we go through it together, so you change anything that doesn’t sit right.
04 //
Who’s doing what
We agree who’s taking each part on before anything starts, whether that’s somebody on your team or me.

Client view

“… The marketing support and advice I received was not just helpful but also a game changer for us. …”

Some of the businesses I work with.

A farm shop in Matlock, a recovery firm in Alfreton and an electric van company. Three different trades, one approach.

Ed from Ginger Butchers and the Mayor of Matlock, wearing his chain, smiling together behind the counter — EVENT // Ed and the Mayor at Ginger Butchers

A rear three-quarter view of a red and white Richford heavy recovery truck with its boom and underlift, under a blue sky. — VEHICLES // Richford’s heavy recovery truck, boom raised

An overhead view of guests networking on a red carpet in a grand hall, with catering tables and covered vehicles. — EVENT // EVC launch crowd from the gallery

Common questions about marketing strategy in Eastwood.

How much does marketing strategy cost in Eastwood?

To see where you stand first, the Marketing MOT is £295. Found & Filmed, which keeps you found on Google and in AI search every month, is £995 a month, rolling monthly with 30 days’ notice either way.

Do I need a big budget for marketing?

No. The plan decides where the money goes, so it isn’t spread thin across both sides of the border, and the £295 MOT gives you the three things to fix first, some of which you can do yourself.

How quickly will I see results?

That comes down to what needs fixing. Something plainly wrong, like a website that only mentions Eastwood when you work all over the Erewash valley, gets put right fast. Being found on Google and named by ChatGPT across both sides of the border builds over time, and I’ll give you the best chance of it.

Can you handle the execution too?

Yes. Once the plan’s agreed I do parts of it as projects, and Found & Filmed takes care of being found on Google and in AI search every month, with a filming day at yours each quarter. If somebody in the business wants to do it themselves, the plan’s written so they can follow it.

What makes you different from a big agency?

You talk to the person writing the plan, not an account manager passing messages along. I’m in Belper, so I come over to Eastwood and see the business properly, and a couple of remote specialists help me with some of the marketing, not a big team.

Do you work with businesses in Nottinghamshire?

Yes. I’m based in Belper, Derbyshire, and Eastwood’s a short drive over the border, so we meet at your place or do it on a call.

Marketing strategy near Eastwood.

These are on the Derbyshire side of the river. Heanor and Ilkeston are the closest.

Where else the plan points, in Eastwood.

A plan ends up needing one or two of these, and Found & Filmed’s there for when you want the being found side kept going.

If somebody in Eastwood asked ChatGPT who to use for what you do, would it say you or a firm in Nottingham?

That’s the first thing the MOT checks. I ask ChatGPT the way a customer from either side of the border would, and two of your competitors get scored next to you. If you want to talk first, book a call.