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P190// COPYWRITING // ALFRETON, DERBYSHIREFROM // BELPER, TWENTY MINUTES AWAY

Copywriting in Alfreton, Derbyshire

Alfreton’s got the trading estates on one side and the town centre on the other, and the words on your website have a different job for each. I write copy for both, website pages mainly, and a careers page if you’re hiring. Plain English, the way you’d explain it if somebody rang up and asked what you do.

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Smartmove Homes anniversary post with a gold "23 years" on navy and "Two decades of moving Derbyshire home".
DESIGN // Smartmove Homes

Who writes website copy for businesses in Alfreton?

North Bear Media does. Norton Hunt runs it from Belper, about twenty minutes from Alfreton, and writes website pages and careers pages for firms on the trading estates and for shops and services in the town centre. Copywriting is a project, scoped and priced before any writing starts, and the usual first step is the £295 Marketing MOT.

Who’s actually reading your website in Alfreton?

Alfreton is two audiences. You’ve got the trading estates off the A38, full of manufacturers and trade firms, a lot of them selling to other businesses, and then the shops and services in the town centre. They’re not reading for the same thing, and your website needs to know which one it’s talking to.

If you’re on one of the estates, the person reading your website is a buyer checking you out before they hand over a job. They want to see what you do and who you do it for, near the top, so they know you’re a proper outfit. In town it’s simpler. People want to know you’re local and how to get hold of you.

So don’t try and do both on the same page, because it ends up doing neither well. Split them and it’s fixed. Getting me to do it costs far less than taking someone on: no salary, no training, and I bring the kit and the know-how.

Belper’s only about twenty minutes away, so I come out to your unit. If a call’s easier, we do that instead.

  • AREA //Alfreton and the Amber Valley
  • ESTATES //Manufacturers and trade firms
  • TOWN //Shops and local services
  • FROM //Belper, about twenty minutes away

So what does getting some copy written actually involve?

Copywriting’s a project with me. I find out what the job is first, then I tell you what it costs before I write a word.

For a firm on the estates it’s rarely loads of words. It’s a handful of service pages that say what you do and who for before anybody has to scroll, plus a careers page if you’re hiring. You’ve got a business to run, so let me write them.

If you’re not sure the words are the problem, start with the MOT. It’s £295, and part of it is two of your local competitors put through the same checks as you and set side by side. For a firm on the estates that’s the bit to read first, because that’s who your buyer’s comparing you with.

My standard monthly service is Found & Filmed, at £995 a month, and that keeps you found on Google and in AI search, with a filming day at your unit every quarter. It’s rolling monthly with 30 days’ notice, so if it’s not working you stop. I’ll only bring it up if it fits.

  • START //The MOT, £295, one-off
  • COPY //Priced once I know the job
  • MONTHLY //Found & Filmed, £995 a month
  • MEET //At your unit, or on a call

A careers page is copy as well.

Richford Motor Services are a vehicle recovery firm based in Alfreton, and I built the careers pages on their website, which stay open all the time and have a simple way to apply.

There are recruitment posts going out as well, so the jobs stay in front of people. The careers page is one of the most neglected pages on most websites. It’s a list of duties and an email address, read by somebody deciding whether they want to work for you. I write it so they do.

  • CLIENT //Richford Motor Services
  • SECTOR //Vehicle recovery, Alfreton
  • BUILT //Careers pages that stay open
  • ALONGSIDE //Recruitment posts

How a copywriting job usually goes for a firm on the estates.

This is for a set of website pages. A careers page on its own is a lot quicker.

  1. 01 //

    A look round

    I come out to your unit and ask who buys from you and what they ask before they do.

  2. 02 //

    The searches

    We work out what a buyer would type to find you, and what somebody looking for a job would type, which isn’t always the same.

  3. 03 //

    A draft

    I write it and send it over, and you tell me anywhere it doesn’t sound like the business.

  4. 04 //

    Live

    It goes on the site once you’re happy, and when a new role comes up later you send it over and I add it.

Client view

“Norton delivered on time and on budget, demonstrating outstanding professionalism, creativity, and commitment throughout.”

Keith Sims // The Electric Van Co

Some of the businesses I work with.

A farm shop in Matlock, a recovery firm in Alfreton and an electric van company. Different trades, same job: more of the right enquiries.

A Hereford cow with ear tags leans in close to the camera on a green hillside under a blue sky, with the herd behind.
EXTERIOR // Ginger Butchers, a curious Hereford on the family farm
A rear three-quarter view of a red and white Richford heavy recovery truck with its boom and underlift, under a blue sky.
VEHICLES // Richford’s heavy recovery truck, boom raised
A white-haired man speaks into a microphone during a seated panel discussion, with a fellow panellist beside him.
EVENT // Panel discussion at the EVC launch

Common questions about copywriting in Alfreton.

How much does copywriting cost in Alfreton?

Copywriting is priced as a project once I know what needs writing, so there isn’t a set figure on here. A single careers page and a full set of service pages for a manufacturer are very different jobs. If you want a fixed price to start with, the Marketing MOT is £295 and shows where you stand on Google and in AI search.

What kind of copy do you write for businesses?

Website pages mostly, plus landing pages, blog articles, emails, adverts and careers pages if you’re hiring. For a firm on the estates it’s service pages a buyer can check before a meeting, and for a shop in town it’s the basics done properly.

How do you make it sound like my business?

I start with a proper conversation about the business and how you talk to your customers, at your unit or on a call. Then I write it the way you’d say it, tidied up, and you read every word before it goes anywhere.

Will it help my website rank on Google?

Yes. I write around what Alfreton customers search for, with clear headings, so Google knows exactly what the page is about. Your Google Business Profile and your reviews matter too, and I’ll tell you what to sort there so the pages get the best possible chance.

What’s the turnaround time?

We agree a timeline when I scope the job, based on how much there is to write and how quickly I can get what I need from you. A single careers page is a lot quicker than a whole website’s worth of pages.

Copywriting near Alfreton.

If you’re nearer one of these towns there’s a page for it, and I’ll come out to Alfreton either way.

Everything else I do for Alfreton businesses.

There’s a page for each of the other things I do in Alfreton, and the Richford careers job’s on here too if you want a proper look at it.

Related reading.

P200// OVER TO YOU

If a buyer near Alfreton asked Google or ChatGPT who does what you do, would your website give them a reason to pick you?

Start with the MOT. I ask Google and ChatGPT what a buyer near Alfreton would ask, and see whether it’s you they come back with. Or if you’d rather talk it through, book a call.

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