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BELPER // DERBYSHIRE // UKFOUNDER LED // LOCAL // IN PERSON
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P190// COPYWRITING // DUFFIELD, DERBYSHIREFROM // BELPER, FIVE MINUTES UP THE A6

Copywriting in Duffield, Derbyshire

Most work in Duffield comes by recommendation, and when somebody gets your name off a neighbour, they look you up online before they ring. If what they find is thin or dated, you lose them. I’ll fix that. I write the website pages and content they find, so it backs up exactly what they’ve just been told about you.

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★★★★★ 5.0 from 22 Google reviews

UPDATED //

Smartmove Homes post headed "Not all estate agents are equal", listing their Propertymark protections.
DESIGN // Smartmove Homes

Is there a copywriter near Duffield?

Yes, North Bear Media, run by Norton Hunt from Belper, five minutes up the A6. He writes website copy for Duffield businesses that rely on recommendation, so the pages people check after hearing your name back up what they were told. Copywriting is a project, scoped and priced first, and the £295 Marketing MOT is the usual first step.

A village that buys on recommendation, then looks you up.

Your website won’t replace the word of mouth and repeat custom round here, and it doesn’t need to. Its job is to back them up.

A lot of the businesses here are professional services, or trades working across the Ecclesbourne Valley, and their customers are professionals themselves. Plenty of them commute, they’re used to things being done properly, and vague or dated copy gets judged harshly round here. That’s the gap I close.

So the words need to confirm you’re as good as they were told. That means being clear about what you do and who you do it for, in the voice your best customers already know you by, which is how you’d talk to them anyway. You’ve got a business to run, so let me get that down on the page.

I’m five minutes up the A6 in Belper, so meeting in Duffield is easy, at your office or over a coffee at one of the independents in the village.

  • AREA //Duffield and the Ecclesbourne Valley
  • WORK ARRIVES BY //Word of mouth and repeat custom
  • READERS //People who’ve just heard your name
  • FROM //Belper, five minutes up the A6

So what would it actually involve?

Copywriting’s a project, so I look at what people find when they look you up, and tell you what I’d change and what it costs before I write anything.

For a business that lives on recommendation, the website pages and a case study or two matter most, because that’s what people check after somebody’s mentioned you. A blog can come later, if it’s worth doing at all, and I’ll tell you straight. It’s cheaper than hiring a writer, with no training, and I bring the know-how.

If you want to see it from the outside first, the MOT is £295. I check what comes up when somebody asks ChatGPT or Google for what you do in Duffield, and I look at your reviews, because that’s exactly what a recommended customer looks at before they ring.

Found & Filmed, at £995 a month, is for when you want people finding you on Google and in AI search as well as through recommendations, plus a filming day at yours each quarter. It’s rolling monthly with 30 days’ notice, so if it’s not working you stop. I’ll only suggest it if it fits.

  • FIRST //The MOT, £295, yours to keep
  • WRITING //Scoped and priced before I start
  • MONTHLY //Found & Filmed, if it fits
  • MEET //In Duffield, or on a call

From a chat in Duffield to pages that back you up.

This is the order it goes in, and it starts with who’s been sending people your way.

  1. 01 //

    A chat

    At your place in Duffield or on a call, about who recommends you and what they say about you.

  2. 02 //

    What they’ll find

    I look you up the way a new customer would, mainly your website and your Google listing.

  3. 03 //

    Drafts

    I write the pages and you read them through. If anything doesn’t sound like how your customers would describe you, I change it.

  4. 04 //

    Live

    They go live once you’re happy, and I’ll write the voice down for anybody else who writes for you, if that helps.

Client view

“He is approachable, really took the time to listen to what I wanted and quickly grasped my Company’s approach, ethos and target client group.”

Sarah Woodman // Enso HR Consultancy

Some of the businesses I work with.

A farm shop in Matlock, a recovery firm in Alfreton and an electric van company. Three trades, and the same plain approach for each.

A butcher in a green Ginger Butchers apron stands behind a board of Dexter beef joints and mince next to a handwritten chalkboard listing the pack.
FOOD // Ginger Butchers, presenting the Dexter beef pack in Matlock
A white and red Richford heavy recovery truck is parked on a road under a vivid orange and purple sunset sky.
VEHICLES // Richford heavy recovery truck at sunset
An overhead view of guests networking on a red carpet in a grand hall, with catering tables and covered vehicles.
EVENT // EVC launch crowd from the gallery

Common questions about copywriting in Duffield.

How much does copywriting cost in Duffield?

Copywriting is priced as a project, once I’ve seen what needs writing, so there’s no price list on here, and you’ll know the cost before anything starts. The Marketing MOT is a fixed £295 if you want to see where you stand first.

What kind of content do you write?

Website copy, blog posts, email campaigns, adverts, social captions, case studies and product descriptions. For a Duffield business that lives on recommendation, the website pages and case studies matter most, because that’s what people check after somebody mentions your name.

Do you write SEO content?

Yes. I find out what your customers search for and use those words naturally, with the pages set out so Google can understand them. It’s still written for the person reading it first, not for a search engine.

How do you capture my brand voice?

I spend time understanding the business and how you talk to customers, then write in a voice that sounds like you. Where it helps, I write it down as a tone of voice guide, so anybody writing for you sounds the same. You approve everything before it goes live.

How often should I publish blog content?

There’s no magic number. A useful article every so often does more than a burst of posts followed by months of nothing. For some Duffield businesses a blog isn’t the best use of time at all, and if that’s you, I’ll say so.

Copywriting near Duffield.

Belper’s just up the road and Derby and Allestree are just down it, so these are the copywriting pages for the places round Duffield.

What else I do for Duffield businesses.

The words are one part of it. These are the other pages for Duffield, if it’s more than copy you need.

Related reading.

P200// OVER TO YOU

If somebody in Duffield gets your name and looks you up, what do they actually find?

The MOT shows you exactly that. I check what comes up on Google and in ChatGPT when somebody searches for what you do, and I go through your reviews. If you’d rather talk first, book a call.

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