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BELPER // DERBYSHIRE // UKFOUNDER LED // LOCAL // IN PERSON

P190// COPYWRITING // HEANOR, DERBYSHIREFROM // BELPER, A SHORT DRIVE

Copywriting in Heanor, Derbyshire

Heanor’s a working town, and people round here want a website that gets to the point. So that’s what I write for businesses here: what you do and how to get hold of you, in the words a customer uses when they’re looking. If yours waffles, I’ll fix it, and I’m only a short drive away in Belper.

★★★★★ 5.0 from 22 Google reviews

UPDATED //

A tattooed technician in a maroon polo carefully applies red Isis Rescue lettering to the tail of a black recovery truck.
PEOPLE // Isis Rescue

Is there a copywriter near Heanor?

Yes. North Bear Media is run by Norton Hunt a short drive away in Belper, and writes plain website pages for businesses in Heanor and along the Erewash border, so customers and AI assistants like ChatGPT can tell what they do. Copywriting is a project, priced once it’s scoped, and the £295 Marketing MOT is the usual first step.

In Heanor, the plain answer is the one that gets the phone call.

Heanor businesses serve the town and the busy trade round Langley Mill and the Erewash border, and they’re often up against Ilkeston and Ripley firms for the same customers.

When somebody searches and five businesses come up that all do the same thing, the one that answers their question best gets rung. Most websites talk round it, all quality this and professional that, when the person searching wants to know if you do their job and whether you’ll come out to them. I write the answer they’re after.

So a lot of what I do for a Heanor business is cutting things out, the bits that read like a brochure, then putting the plain answer near the top, in the words somebody near the Market Place, or over the border in Notts, would type in. It often ends up shorter than what was there before, and better for it.

  • AREA //Heanor and the Erewash border
  • NEAR //Langley Mill
  • UP AGAINST //Ilkeston and Ripley firms
  • FROM //Belper, a short drive away

How you’d actually get the words done.

Copywriting’s a project with me, and you get a price once I know what the words have got to do.

I start with the website. For a lot of Heanor businesses, it’s where somebody goes to check you’re real after they’ve heard your name. If that page is thin, or full of things nobody would say out loud, that’s where the work goes first. You’ve got a business to run, so leave the words with me.

If you want to keep turning up on Google and in AI search every month, that’s Found & Filmed. It’s £995 a month, with me out filming at yours once a quarter, and it costs a lot less than taking someone on: no training, and I bring the kit. It’s not a writing service as such.

If you want to know where you stand before spending much, the MOT is £295, and you can order it without talking to me first. It’s six checks, back in 48 hours.

  • WHAT I WRITE //Website pages, emails, adverts, posts
  • PRICE //Once I know the job
  • NOT SURE YET //The £295 MOT
  • EVERY MONTH //Found & Filmed, £995

How a copy job goes, more or less.

Every job’s different, but this is the order it goes in.

  1. 01 //

    We talk

    Over a coffee in Heanor or on a call. You tell me what you do and who you want more of, and I ask the daft questions a customer would.

  2. 02 //

    The words they’d use

    I look at how people round Heanor search for your trade, which is a lot plainer than you’d expect.

  3. 03 //

    A first go

    I send it over, and anything in it you’d never say to a customer comes straight out.

  4. 04 //

    On the site

    It goes live, and if it isn’t bringing the right calls in after a while, we change it.

Client view

“Norton totally understood the remit and he absolutely nailed it!”

Nicholas Westray // Industrial Warehaus Property Group

Some of the businesses I work with.

A farm shop in Matlock, a recovery firm in Alfreton and an electric van company. Different trades, all of them working businesses like yours.

A butcher in a green Ginger Butchers apron stands behind a board of Dexter beef joints and mince next to a handwritten chalkboard listing the pack.
FOOD // Ginger Butchers, presenting the Dexter beef pack in Matlock
A Richford recovery truck with its bed tilted down to load a classic blue pickup on grass beside a large oak tree in evening light.
VEHICLES // Richford Motor Services, collecting a classic pickup at golden hour
An overhead view of guests networking on a red carpet in a grand hall, with catering tables and covered vehicles.
EVENT // EVC launch crowd from the gallery

Common questions about copywriting in Heanor.

What does copywriting cost for businesses in Heanor?

There’s no price list for copywriting, because it’s priced as a project once I’ve seen what the job is, and you get that price before any writing starts. The £295 Marketing MOT is the usual first step, and Found & Filmed, if you want the monthly side handled, is £995 a month.

What can you write for my Heanor business?

Website pages, blog posts, email newsletters, adverts, social captions and brochures, so most written things meant to bring customers in. For most Heanor businesses I start with the service pages on the website.

Will it sound like my business?

Yes, that’s the whole idea. I listen to how you explain your work to customers and write it that way, not in marketing speak, and you read every draft before it goes anywhere.

Do you handle SEO as well?

Yes. The writing uses the words people type into Google and the questions they ask ChatGPT, with clear headings and links between your pages. Being found on Google and in AI search month to month is part of Found & Filmed, if you want it kept going.

How do we start?

Book a call or order the £295 Marketing MOT online. On a call you tell me what you’re after and I ask plenty of questions, and we can meet in Heanor instead if you’d rather. The MOT shows you where you stand first without you having to speak to me.

The other pages for Heanor businesses.

Here’s the rest of what I do for Heanor businesses, plus Found & Filmed if it’s the monthly side you’re after.

P198// OVER TO YOU

If somebody near the Market Place searches for what you do, is it your page that comes up and answers them?

The MOT is the quickest way to find out. I check whether ChatGPT and Google mention you and put two businesses near you through the same checks. It’s £295, or book a call and we’ll talk it through.