P190// COPYWRITING // DERBY, DERBYSHIREFROM // BELPER, UP THE A6

Copywriting in Derby, Derbyshire

There’s a lot of choice in Derby, so whatever you do, the next website along is saying much the same thing. I’ll fix that. I write service pages and SEO copy for Derby businesses that say plainly what you do, in the words people type, and that’s where the difference is won.

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UPDATED // 28 OCT 2026

Smartmove Homes sold post: a new-build house with a SOLD badge and "On the market Friday. Sold by Monday." — DESIGN // Smartmove Homes

Who writes website copy for businesses in Derby?

North Bear Media does. Norton Hunt runs it from Belper, just up the A6, and writes SEO copy for Derby businesses, mainly service and location pages, built around what people search for so Google and AI assistants can understand it. Each job is a project, scoped and priced first, and the £295 Marketing MOT is the usual starting point.

Derby’s a proper city market, so the reader’s got options.

There’s more competition in Derby and more choice, and customers click away fast when a page doesn’t answer what they came for.

Whether you’re a trade covering the suburbs, an independent on Sadler Gate, a firm in the Cathedral Quarter or an office out at Pride Park, plenty of other businesses are saying something similar to you. The copy that wins gets to what you do and who it’s for at the top of the page, not a long section about your values first. That’s how I write it.

I’m just up the A6 in Belper, so I’ll meet you for a coffee in the Cathedral Quarter, or come to yours.

AREA //Derby and the suburbs
PATCH //From Sadler Gate out to Pride Park
MEET //The Cathedral Quarter, or your office
FROM //Belper, up the A6

SEO copywriting in Derby.

SEO copywriting is writing that does two jobs at once. It reads properly to your customers in Derby, and it tells Google clearly what the page is about.

In plain English, I find out what people type, something like ‘plumber in Derby’ or ‘solicitor near the Cathedral Quarter’, and use those words in the headings and the text where they belong. It doesn’t mean stuffing them in until it stops reading like English, which you still see plenty of round Derby.

Search has changed, because a lot of people ask ChatGPT instead, and Google puts its own AI answer, AI Overviews, at the top of some searches. Both want the same thing: a page that answers the question in plain words near the top. So I write for that too, which gives you the best chance of being the business it suggests.

Every page starts with what people in Derby search for, and then I write it to answer better than whatever’s ranking now. For most businesses that’s the service pages and the location pages first.

It works best with the rest of your search work alongside it, your Google Business Profile and your reviews especially, and I check both in the MOT.

Where I’d normally start with a Derby website.

It’s a project, so I look at how many pages you need and what each one’s for, and price it before I write a word.

Plenty of Derby websites look fine but never say what the business does in the words a customer would use, so Google’s left guessing. That’s the first thing I sort, often in fewer pages than you’d expect. You’ve got a business to run, so let me write it. It costs far less than a hire, with nobody to train and the tools already mine.

The MOT is £295 and back within 48 hours, so you know where you stand first. The first of the six checks is me asking ChatGPT who does what you do in Derby, several different ways, and seeing whether it names you.

If you then want somebody keeping you found on Google and in AI search every month, that’s Found & Filmed at £995 a month, rolling with 30 days’ notice either way and a filming day at yours each quarter. Writing new pages is still its own project.

FIRST //The MOT, £295, scored out of 100
PAGES //Priced once I know how many
MONTHLY //Found & Filmed, £995, rolling monthly
PHONE //01773 307 308

From what people type to pages on your site.

A bigger site takes longer, but it’s these four steps in this order.

01 //
What people search
I look at what people in Derby type when they want work like yours, and who’s coming up for it right now.
02 //
A chat
We talk about the business, at yours or over a coffee in the Cathedral Quarter, so I know what you’d actually say.
03 //
Drafts
I send the pages over and you tell me what isn’t right, especially anything I’ve got wrong about the business.
04 //
Live
They go on your site. Climbing Google takes time and needs more than words, so I make sure the words are right.

Client view

“Every month we sit down to review what’s worked, what we can improve, explore new ideas, and keep on top of changes in the industry …”

Some of the businesses I work with.

A farm shop in Matlock, a recovery firm in Alfreton and an electric van company. Different trades, same job: say plainly what they do.

A butcher in a green Ginger Butchers apron stands behind a board of Dexter beef joints and mince next to a handwritten chalkboard listing the pack. — FOOD // Ginger Butchers, presenting the Dexter beef pack in Matlock

A white and red Richford heavy recovery truck is parked on a road under a vivid orange and purple sunset sky. — VEHICLES // Richford heavy recovery truck at sunset

A man grins from the driver's seat of a pink EVC electric van, framed by the windscreen at the launch event. — EVENT // All smiles behind the wheel at launch

Common questions about copywriting in Derby.

How much does copywriting cost in Derby?

Copywriting is priced as a project, once I’ve scoped how many pages there are and what each one has to do, so there’s no price list on here. A couple of service pages is a very different job to a whole site. If you want a fixed price to start with, the Marketing MOT is £295.

Do you do SEO copywriting in Derby?

Yes. I write pages for Derby businesses around the words people search for, so they read properly and Google can tell what each one is about. I also lay them out so AI assistants like ChatGPT can lift a clear answer, which gives you the best chance of being suggested.

Is content writing for SEO different from normal copywriting?

Slightly. SEO content writing starts from what people search for, and normal copywriting starts from what you want to say. I do both at once, because a page that ranks but reads badly still loses the enquiry.

What kind of copy do you write?

Service pages, landing pages, location pages, blog posts, emails, adverts and social captions. For most Derby businesses I start with the service and location pages, because that’s where people searching the city land.

Do you specialise in any industries?

No, I work with all sorts. My clients include accountants, an estate agency, a garage, a commercial vehicle dealer, an electric van company and an industrial property company. I learn your sector from you, and I don’t pretend I already know it.

Will the copy be SEO-optimised?

Yes, every page is written with the search basics in, so the words people use go in the title and the headings. Where it ranks also comes down to the rest of your site and your reviews, and the MOT checks those.

How does the process work?

It starts with a chat about your business and what your customers search for, in Derby or on a call. Then I send you drafts to go through, and the pages go live once you’re happy with them.

Copywriting near Derby.

I cover the city and the towns round it, so these are the other copywriting pages nearby. Duffield and Allestree are the closest.

The rest of what I do in Derby.

SEO copy sits inside the wider search work, so the SEO page is the one to read next, and the others are here as well.

When somebody in Derby types in what you do, is your page the one that actually answers them?

The MOT checks exactly that, on Google and in ChatGPT, and puts two Derby businesses that do what you do through the same checks. Or book a call and we’ll talk it through.