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BELPER // DERBYSHIRE // UKFOUNDER LED // LOCAL // IN PERSON
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P190// CONTENT & COPYWRITING // CRICH, DERBYSHIREFROM // BELPER, A FEW MILES AWAY

Content Marketing & Copywriting in Crich, Derbyshire

Most people who don’t live in Crich know it for the Tramway Village or Crich Stand. So the words on a Crich business’s website are read by two lots of people: the locals who know you already, and the visitors working out where to go next. I write for both, and I make sure the visitors pick you.

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UPDATED //

The Enso HR Consultancy website homepage
WEBSITE BUILT // ensohr.co.uk

Who writes content and copy for businesses in Crich?

North Bear Media, run by Norton Hunt in Belper, a few miles from Crich. He writes website pages and content for village businesses that need to work for locals and for visitors to the Crich Tramway Village and Crich Stand. It’s a project, scoped and priced before any writing, and the usual first step is the £295 Marketing MOT.

A hilltop village, and two quite different readers.

Crich is up on the hill in the Amber Valley, where you can see right across Derbyshire, and it’s known for the Crich Tramway Village museum and the Crich Stand memorial.

So for a business in the village the website does two jobs. The people who live round here want to know you’re open and how to get hold of you. The visitors who came up for the trams or the view are deciding where to go next, and they don’t know you at all yet.

The fix is being specific. Say where you are in the village and why it’s worth stopping, in words that sound like whoever runs the place. Too many village websites read like a tourist leaflet, all history and no reason to pick you. I write the reason, and it costs far less than hiring someone to do it.

I’m a few miles away in Belper, so I come up and see the place first, which makes the words sharper. Or we do it on a call.

  • AREA //Crich and the Amber Valley
  • KNOWN FOR //Crich Tramway Village, Crich Stand
  • READERS //Locals and visitors
  • FROM //Belper, a few miles away

So how would you go about getting it written?

It’s a project with me. I come and see what you’ve got first, and you have a price from me before any writing gets done.

A village business needs a few strong pages for visitors that say what you do and how to find you, and the odd update for the locals. It’s not a massive job, but you’ve got a business to run and it never gets done. Let me do it.

Start with the MOT, which is £295. One of the things I do in it is ask ChatGPT what a visitor would, so who’s good for a cream tea near the Tramway Village, or whatever your trade is, and write down who it suggests. Then you see straight away whether you’re in there.

  • FIRST //The MOT, £295, no call needed
  • WRITING //A project, priced first
  • MEET //In Crich, or on a call
  • USUALLY //A few pages, before any blog

How the words get written for a village business.

It’s the same four steps whether it’s two pages or ten, there’s just less of each one.

  1. 01 //

    A look round

    I come up to Crich, see the place, and ask who comes in and what they ask you.

  2. 02 //

    Locals and visitors

    We work out what each lot needs to see first, because it’s rarely the same thing.

  3. 03 //

    Drafts

    I send you the drafts, and you mark anything that doesn’t sound like you.

  4. 04 //

    Live

    When you’re happy with it, I put it live on the website.

Client view

“He is approachable, really took the time to listen to what I wanted and quickly grasped my Company’s approach, ethos and target client group.”

Sarah Woodman // Enso HR Consultancy

Some of the businesses I work with.

A farm shop in Matlock, a recovery firm in Alfreton and an electric van company. All local, all written in the owner’s own words.

Ed from Ginger Butchers and the Mayor of Matlock, wearing his chain, smiling together behind the counter
EVENT // Ed and the Mayor at Ginger Butchers
A rear three-quarter view of a red and white Richford heavy recovery truck with its boom and underlift, under a blue sky.
VEHICLES // Richford’s heavy recovery truck, boom raised
A white-haired man speaks into a microphone during a seated panel discussion, with a fellow panellist beside him.
EVENT // Panel discussion at the EVC launch

Common questions about copywriting in Crich.

How much does copywriting cost in Crich?

It’s priced as a project, once I’ve seen what the business needs written, so there’s no price list on here. For a village business that’s often just a handful of pages. The Marketing MOT is a fixed £295 if you want something with a set price, and part of it checks whether people searching round Crich can find you.

How many blog posts do I get per month?

None as standard. For a village business I’ll suggest a few strong pages for visitors before any blog at all, and if articles do make sense, I’ll scope how many as part of the project.

Do you write in my brand voice?

Yes. Before I write anything I ask how you’d explain the place to a regular and to somebody who’s never been, because they’re two different conversations, and I write it from that. You see every word before it goes out.

Will the content rank on Google?

Yes. It’s written for the searches people actually make, whether they live nearby or they’re planning a day out to Crich, so Google knows exactly what you offer and where. Your Google listing and your reviews matter a lot too, and I’ll tell you what to sort on those.

Can you write for my industry?

Yes. The sector matters less than the questions your customers ask, and I find those out by talking to you. My clients already go from a butcher’s to an estate agency, so it doesn’t need to be a sector I’ve done before. I learn yours fast.

Copywriting near Crich.

These are the copywriting pages for the towns round Crich, from Ripley and Alfreton over to Matlock and Wirksworth.

Other things I do for businesses in Crich.

If it’s the website itself or the photos you’re thinking about, those have their own Crich pages, and there’s an article on content marketing for local businesses as well.

Related reading.

P200// OVER TO YOU

When somebody planning a day out to Crich looks for what you do, does your name come up?

The MOT checks exactly that, on Google and in ChatGPT. It’s £295 with nothing to talk through first, and you’ll know where you stand. Or if you’d rather have a chat, book a call.

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