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P830// SOCIAL MEDIA // ALFRETON, DERBYSHIRECOVERAGE // ALFRETON + AMBER VALLEY

Social Media Management in Alfreton, Derbyshire

Alfreton has two kinds of business: the shops and services round the High Street, and the firms out on the estates along the A38. Social media works differently for each. I’m in Belper, seven miles down the road, and I come out once a quarter to film at your place, whether that’s a shop in town or a unit on Castlewood Business Park.

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UPDATED //

A BBC Radio Derby reporter interviewing Ed behind the counter at Ginger Butchers
PRESS // BBC Radio Derby at Ginger Butchers

Who can manage social media for a business in Alfreton?

North Bear Media can. It’s run by Norton Hunt in Belper, roughly seven miles away, and he films High Street shops and firms on the A38 estates at their own place once a quarter, with the posts made from that. It’s sold inside Found & Filmed at £995 a month, and the £295 Marketing MOT is the usual first step.

Alfreton’s a working town, so there’s usually two sorts of people looking at you.

Whether it’s customers in town or buyers at other firms looking at you decides where I put you.

For a shop or a service on the High Street it’s Facebook and Instagram, with your actual face and your actual shop on it. For the trades and manufacturers on Castlewood Business Park or the other estates up the A38, LinkedIn matters more, because whoever’s looking you up is a buyer at another firm, not somebody walking past.

Plenty of firms round here are hiring too. Richford Motor Services are a vehicle recovery firm based in Alfreton, and as well as their social media, I do recruitment posts that keep their driver and controller vacancies in front of people in each area they’re hiring in.

I was operations director for a logistics business for years before I did this, running a yard full of wagons, so I know my way round a fleet when I’m filming one.

I come out to Somercotes and South Normanton too, and a first chat can be at your unit or on a call, your choice.

  • BASE //Belper, roughly seven miles away
  • COVERAGE //The High Street and the A38 estates
  • LOCAL CLIENT //Richford Motor Services
  • PLATFORMS //Picked for who you sell to

How it’s priced, including if you’ve got a yard somewhere else as well.

Social media comes inside Found & Filmed, which is £995 a month and rolls on until one of us gives 30 days’ notice.

You’re paying for a filming day at your place once a quarter, then everything from it going out steadily, edited and captioned. The Google and AI search side is in it too, along with the hosting for your website, and the full list is on the Found & Filmed page. That’s a fraction of what a full-time hire costs, with no training and no kit to buy.

If you’ve got more than one site, say the main yard here and a depot somewhere else, it’s the same package with £450 a month on top for each extra location.

If it’s mainly staff you’re short of, I make short recruitment films too, Work Here films, about what it’s like to work somewhere, and there’s a page on those. Anything else, like the words for a new website, I scope and price first as a project.

Want to see where you stand before any of that? That’s what the £295 MOT is for.

  • START //The Marketing MOT, £295
  • MONTHLY //Found & Filmed, £995
  • EXTRA SITES //£450 a month each
  • FILMING //At your unit, once a quarter

One I’ve photographed on their own yard.

As well as the recruitment posts, I take the photos of the Richford fleet, and a picture of their actual truck on their actual yard does far more on a page than anything off a stock site.

Richford Motor Services' Union Jack liveried DAF heavy recovery truck on the yard under a blue sky
VEHICLES // Richford Motor Services

See the result →

How it runs for a firm in Alfreton.

Round here it’s often new staff you’re after as well as customers, so I shape it around both. This is how it runs.

  1. 01 //

    Who it’s for

    First I find out who you need to reach, whether that’s customers or people to hire, and I check what other Alfreton firms are putting out.

  2. 02 //

    Filming at your unit

    Once a quarter I’m out at the unit or the shop filming the kit and the work. If you’d rather not be on camera yourself, that’s fine, there’s always plenty else to film.

  3. 03 //

    Posted for who you want

    It’s edited and captioned back at the studio, then scheduled for when the people you’re after are looking.

  4. 04 //

    What it brought in

    Every month there’s a report and we go through it on a call, looking at enquiries and applicants, not just likes.

Client view

“Every month we sit down to review what’s worked, what we can improve, explore new ideas, and keep on top of changes in the industry …”

Nicola Lancaster // Smartmove Homes

Common questions about social media management in Alfreton.

How much is social media management in Alfreton?

Social media management in Alfreton is £995 a month, as part of Found & Filmed. It’s rolling monthly with 30 days’ notice either way, and it covers a filming day at your unit or shop each quarter, then the posting and replies. If you’ve got more than one site, each extra location is £450 a month on top.

What platforms do you recommend for Alfreton businesses?

Facebook and Instagram suit most shops and services in Alfreton. If you sell to other firms on the commercial estates, LinkedIn is worth adding. I put you on the ones that make sense, not on everything.

Do I need to provide photos and videos?

No. They come from the filming day I do at your place each quarter, edited and captioned. If your team take decent photos on their phones day to day, send them over and I’ll use the good ones.

How do you know what to post?

It comes from what we film. Before each filming day we work out what’s worth showing, a busy season coming up or roles you need to fill, and the posts come out of that.

Will this actually help my business grow?

That’s what it’s built for. On the monthly call we look at what the posts are bringing in, enquiries and applicants, not just likes. If something isn’t working we change it, and it’s rolling monthly, so if it’s not paying its way you stop.

Can we meet in person?

Yes. I’m in Belper, roughly seven miles from Alfreton, so I come to you on the High Street or out at Castlewood Business Park, or we talk on a call.

Social media management near Alfreton.

The Derbyshire page is first, then the towns nearest Alfreton, then the rest of the ones I work in.

The rest of the toolbox, in Alfreton.

Got a business to run? Here’s what else I handle in Alfreton, plus the Richford job and the recruitment films.

Related reading.

P200// OVER TO YOU

If somebody round Alfreton looks you up on Facebook, is there anything recent for them to find?

That’s one of the six checks in the MOT, when you last posted and whether anybody’s commenting, and it’s back with you within 48 hours. Or book a call if you’d rather talk to me first.

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