When someone in Derby searches for what you do, you want to be the business they find - not buried on page three. Derby is competitive - from the Cathedral Quarter to the city's business parks - so getting found takes more than luck. I handle the lot: fixing your website, targeting the searches Derby customers actually use, and building the authority that climbs you up Google. No jargon, no empty promises.
No half-measures and no black-box mystery. You get the full picture - audit, technical fixes, on-page work, local SEO, content and reporting - all handled by one person who can actually explain what's happening and why.
Before anything else, I dig into your site and your market to find what is actually holding you back - and where the quick wins are. You get a clear, prioritised plan, not a pile of jargon.
I find the exact phrases your Derby customers type into Google - the ones with real intent to buy - and map each one to the right page on your site so nothing competes with itself.
Titles, headings, content, internal links and meta data - all tuned so Google understands exactly what each page is about and ranks it for the searches that matter to your business.
Site speed, mobile, crawlability, indexing and structured data - the under-the-bonnet fixes that let everything else rank. I sort the technical things most agencies quietly ignore.
Getting you into the Google Map pack and in front of nearby customers - optimising your Google Business Profile, building local citations, and helping you earn more genuine reviews.
Content built to rank and answer what your customers are actually asking - plus a plain-English monthly report showing rankings, traffic and exactly what we are doing next.
Don't just take our word for it - see websites, brands, and campaigns we've built for businesses like yours.
View Our Recent WorkGetting started is straightforward. No twelve-month tie-ins, no smoke and mirrors. I find what is wrong, fix the foundations, and build from there.
We start with where you stand: what you rank for now, what your Derbyshire customers are searching, and what your competitors are doing. Facts first, no assumptions.
I sort the technical and on-page basics first - speed, mobile, titles, structure and indexing. The groundwork that lets everything else climb the rankings.
Then we build: local SEO and your Google Business Profile, content that targets real searches, and the signals that tell Google you are worth ranking.
I track your rankings and traffic, send you a clear monthly report, and keep refining. SEO is never truly finished - the work compounds over time.
You don't need to tick every box. But if a couple of these sound familiar, we should have a conversation.
★★★★★ 5.0 on Google
“Very positive experience with Norton. Patient, responsive, and he took time to learn about my business to work at my pace.”
- Melanie Parker
“Norton delivered on time and on budget. Outstanding professionalism, creativity, and commitment throughout.”
- Keith Sims
Every business is different, so every quote is tailored. Here's a rough guide to help you budget.
Not sure what you need? Let's have a chat - no obligation, just honest advice.
SEO is a long game, not a switch you flip. For most Derbyshire businesses you'll start seeing movement within 3 to 6 months, with the bigger gains building from there. Anyone promising page one in a fortnight is either lucky or lying - I'd rather set honest expectations and then beat them.
No - and you should be wary of anyone who does. Nobody controls Google's algorithm, so a guaranteed number one isn't a real thing. What I can do is the work that genuinely moves rankings: fixing your site, targeting the right local keywords, and building authority. The results follow the work, not a promise.
Local SEO is about getting found by people near you - the 'web design Derby' type searches, plus the Google Map pack. Regular SEO is broader. For most Derbyshire small businesses, local SEO is where the money is, so that's usually where I focus first: your Google Business Profile, local keywords, reviews and location pages.
Both work. SEO rewards consistency, so most clients keep it as part of a monthly retainer from £350/month. But if you'd rather start with a one-off audit and a clear action plan you can run yourself, I'm happy to do that too. No contracts either way.
I'll work with what you've got wherever I can - most sites can be improved without starting over. If your website is genuinely holding you back - slow, not mobile-friendly, impossible to edit - I'll tell you honestly and we can talk about a rebuild. But I won't push a new site you don't need.
SEO is one part of what I do. Here's the rest.
Blog posts, email campaigns, ad copy and social captions. SEO-optimised content that sounds like you.
Professional headshots, product photography and brand imagery for businesses across Belper and Derbyshire.
Brand films, interviews, testimonials and promotional content. Professional video across Derbyshire.
Monthly marketing direction. What to focus on, when to do it, and how to measure it.
Logo design, brand identities, marketing materials and print design for businesses in Belper.
Custom websites for Belper and Derbyshire businesses. Fast, modern, mobile-first sites that convert.
Practical AI tools for your business. ChatGPT, Claude, workflow automation and custom AI solutions.
No commitment. No pressure. Just a friendly chat about your business and where the real SEO opportunities are.
You send us a message - takes 30 seconds
Norton replies within 24 hours with ideas
Free 30-minute call to discuss your business
You decide - no pressure, no obligation