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P830// SOCIAL MEDIA // CRICH, DERBYSHIRECOVERAGE // CRICH + AMBER VALLEY

Social Media Management in Crich, Derbyshire

Crich has the regulars who live up the hill and the visitors who come for the Tramway Village, and your social media has to work for both. I’m four miles away in Belper, so coming up once a quarter to film you is a short drive.

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A man grins from the driver's seat of a pink EVC electric van, framed by the windscreen at the launch event.
EVENT // The Electric Van Co

Who does social media management in Crich?

North Bear Media, run by Norton Hunt from Belper about four miles away, does social media for Crich businesses, aimed at local regulars and Tramway Village visitors. He films and photographs on site each quarter and the posts come from that. It’s part of Found & Filmed at £995 a month, and the £295 MOT is the usual start.

A hilltop village that people actually travel to see.

Crich is up on the hill with the Crich Tramway Village museum and the Crich Stand memorial, and from up there the views go right across Derbyshire.

That gives a business here something most villages don’t have: people from outside who are already looking. Your social can talk to the regulars and the people planning a day out at the same time, as long as it sounds like Crich, not a tourist brochure. That’s what I make.

It’s also somewhere people know who’s behind a business, so posts with your actual face in them do far more than a graphic that could belong to anybody. I’ll make you comfortable on camera.

  • BASE //Belper, about four miles away
  • COVERAGE //Crich and the Amber Valley
  • AUDIENCE //Locals and visitors
  • FILMING //Once a quarter, up at yours

What it costs, and how you’d start.

It’s through Found & Filmed, at £995 a month, and for a village like Crich the filming day is the heart of it.

It’s once a quarter, and we get one in before the busy part of the year so there’s content ready when the visitors start looking. Then it’s edited and captioned, and it goes out steadily with the replies handled. You’ve got a business to run, so I run this, for far less than a hire and with my own kit.

Being found on Google and in AI search is in there too, which matters when somebody planning a day out asks ChatGPT where to go near the Tramway Village. I’ll give you the best chance of being the name it gives.

Not sure where to start? The MOT’s £295 and it tells you the three things I’d fix first. You can fix them yourself after if you’d rather.

  • START //The Marketing MOT, £295
  • SOCIAL //Inside Found & Filmed, £995 a month
  • FILMING //Once a quarter, one before the busy months if we can
  • NOTICE //30 days either way

How it goes, with the visitors and the regulars both in mind.

It shifts with the seasons up there, but this is the shape of it.

  1. 01 //

    Who you’re for

    I find out whether it’s mostly regulars or visitors who come to you, and I look at your pages as they are.

  2. 02 //

    Filming up at yours

    Once a quarter I come up and film and photograph you and the place, so it looks like Crich.

  3. 03 //

    Out through the year

    It’s edited and captioned, then posted steadily, so the page keeps going in the quieter months too.

  4. 04 //

    Seeing what worked

    Each month there’s a report and a call, and we look at the regulars and the visitors separately, because what works for one doesn’t always work for the other.

Client view

“… the insight he brings, especially around social media engagement, is second to none.”

Nicola Lancaster // Smartmove Homes

Some recent stuff I’ve posted for.

This is from a day I set up for Ginger Butchers in Matlock. I arranged for the Mayor to come in and got BBC Radio Derby down, then it all went out on their socials the same week.

Ed from Ginger Butchers and the Mayor of Matlock, wearing his chain, smiling together behind the counter
EVENT // Ed and the Mayor at Ginger Butchers
Rows of pork pies and sausage rolls on the Ginger Butchers counter with chalkboard price labels
PRODUCT // The pork pie counter at Ginger Butchers
A BBC Radio Derby reporter interviewing Ed behind the counter at Ginger Butchers
PRESS // BBC Radio Derby at Ginger Butchers

Common questions about social media management in Crich.

How much does social media management cost in Crich?

It’s £995 a month for a Crich business, through Found & Filmed, and that includes the quarterly filming day up at yours as well as the posting and replies. It rolls on monthly with 30 days’ notice either way, so if it’s not working you stop. The £295 Marketing MOT is a separate one-off that doesn’t come off it.

Which platforms do you manage?

Instagram and Facebook, which suit the locals and the people planning a day out. LinkedIn is only worth it if your customers are other businesses.

How many posts per week?

There’s no fixed weekly number. It follows what we film and the time of year, so more goes out when the visitors are about.

Do I need to provide content?

No. It all comes from the day I spend filming up at yours each quarter, and if you’ve got a few photos of the place from the summer that you like, I’ll use those too.

Can we meet in person?

Yes. It’s four miles from Belper up to Crich, so I come to you, or we have a call.

Social media management near Crich.

Crich sits in the middle of a few towns I work in, so after the Derbyshire page it’s the nearest ones first, then the rest.

The rest of the toolbox, in Crich.

The other pages for Crich, and an article on which platforms are worth your time.

Related reading.

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When somebody planning a day out in Crich looks you up, what do they find?

The MOT checks whether ChatGPT names you when somebody asks about Crich, and when you last posted, and it’s back with you within 48 hours. Or book a call if you’d rather talk.

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