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P830// SOCIAL MEDIA // HEANOR, DERBYSHIRECOVERAGE // HEANOR + AMBER VALLEY

Social Media Management in Heanor, Derbyshire

Heanor’s 6 miles from me in Belper, so I come over and do a Heanor business’s social media properly. Once a quarter I film your business where it actually is, your shop or your workshop, and that’s what your posts are made from until I’m back.

★★★★★ 5.0 from 22 Google reviews

UPDATED //

Smartmove Homes sold post: a new-build house with a SOLD badge and "On the market Friday. Sold by Monday."
DESIGN // Smartmove Homes

Is there anyone near Heanor who’ll run a small business’s social media?

North Bear Media can. It’s run by Norton Hunt in Belper, about 6 miles from Heanor, and he films your business on site each quarter so your Facebook and Instagram show the real shop or workshop. Social media is part of Found & Filmed at £995 a month, and a £295 Marketing MOT is usually the first step.

A working town, where social media has to earn its keep.

Heanor’s a working town, and marketing here has to be practical: plain English, and nothing posted just for the sake of it.

For a salon on the High Street, or a mechanic round the corner from the Market Place, it comes down to being on the channels your customers use, and looking like a proper going concern when somebody checks you out before they ring. Same for the market traders.

Your customers could just as easily go to somebody in Ilkeston or Ripley, and Nottingham isn’t far either. A steady feed with your own photos on it is how you become the name people round here think of first. I’ll keep that feed going.

Heanor’s right on my patch, Langley Mill too, and I’m 6 miles away in Belper. So we have a coffee in Heanor, or do it on a call, whatever suits you.

  • BASE //Belper, about 6 miles away
  • COVERAGE //Heanor and the Erewash border
  • ALSO NEARBY //Langley Mill and Loscoe
  • MEET //A coffee in Heanor, or a call

Is it just the posting, or more than that?

It’s more than posting. Social media is part of Found & Filmed, which is £995 a month, and that rolls on monthly with 30 days’ notice whichever of us wants to stop.

Once a quarter I come over for a filming day, and the video and photos from it get edited, with captions on, because most people scroll with the sound off. Then they’re spread over the weeks until I’m back, and when people comment, somebody answers them. You’ve got a business to run, so I handle all of it.

The other half is being found, on Google and in AI search like ChatGPT. I work on giving your name the best chance when somebody asks who to use in Heanor.

Your website’s hosted and looked after in it too, and you get a report and a call each month. Each extra location is £450 a month on top. Other work, the words for a new website say, I do as a separate project and price up first. It all costs less than a full-time hire, with no training, and I bring the kit.

  • WHAT IT IS //Part of Found & Filmed
  • PRICE //£995 a month, rolling
  • NOTICE //30 days, whichever of us
  • OTHER BITS //Priced up first, as a project

How it runs.

It’s the same loop each quarter.

  1. 01 //

    A proper look first

    Over a coffee in Heanor, or through the MOT, which checks your social and two other local businesses’ as well.

  2. 02 //

    Filming at yours

    I come to the shop or the workshop and film it as it is on a normal day.

  3. 03 //

    Posted steadily

    It’s spread out between filming days, not all going out in one week.

  4. 04 //

    Report, then a call

    Each month you see what the posts did, and we talk about what to change.

Client view

“… the insight he brings, especially around social media engagement, is second to none.”

Nicola Lancaster // Smartmove Homes

Some recent stuff I’ve posted for.

This is from a day I set up for Ginger Butchers in Matlock. I arranged for the Mayor to come in and got BBC Radio Derby down, then it all went out on their socials the same week.

Ed from Ginger Butchers and the Mayor of Matlock, wearing his chain, smiling together behind the counter
EVENT // Ed and the Mayor at Ginger Butchers
Rows of pork pies and sausage rolls on the Ginger Butchers counter with chalkboard price labels
PRODUCT // The pork pie counter at Ginger Butchers
A BBC Radio Derby reporter interviewing Ed behind the counter at Ginger Butchers
PRESS // BBC Radio Derby at Ginger Butchers

Common questions about social media management in Heanor.

What does social media management cost in Heanor?

Social media management in Heanor costs £995 a month through Found & Filmed, rolling monthly with 30 days’ notice either way. That includes a filming day at your place each quarter and the posting that comes from it. If you want to know where you stand first, the Marketing MOT is £295.

Which platforms should my Heanor business be on?

The ones your customers use, which for most Heanor shops and trades means Facebook and Instagram. LinkedIn is worth adding if you sell to other businesses, and I’d leave a platform out before I’d post on it to nobody.

Do you handle everything or just posting?

It’s more than posting. Found & Filmed covers the filming day each quarter and the editing of the video and stills from it, then the posting’s handled and so are the replies. Being found on Google and in AI search is part of it too, and so is your website’s hosting and care. Every month there’s a report and a call.

How quickly will I see results?

I don’t put a timescale on it, because every business and every audience is different. The posts start going out steadily after the first filming day, and the monthly report shows exactly what they’re doing, so you judge it for yourself. If it’s not working, it’s rolling monthly, so you stop.

Can we meet to discuss it?

Yes. I’m in Belper, around 6 miles from Heanor, so I come over for a coffee in Heanor or we talk it through on a call.

P200// OVER TO YOU

If somebody in Heanor was looking for a business like yours, on Facebook or in ChatGPT, would they come across you?

The MOT’s £295, and part of it is me going through your social the way a customer would, then doing the same for two other businesses near you so you see the difference. If you’d prefer a chat first, book a call.