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Marketing for Recruitment Agencies

Marketing for recruitment agencies.

Every recruitment agency says the same three things: great candidates, personal service, sector specialists. I help you actually look different - a website that wins both clients and candidates, LinkedIn content people don't scroll past, and video that puts faces to the name. From £350/month, no contracts.

★★★★★ 5.0 from 21 Google Reviews

Everything your agency's
marketing actually needs.

Recruitment is a reputation business, and how you look online decides who calls you back. Website, LinkedIn, content, video and reporting - all handled by one person who understands that clients and candidates are two different audiences.

Recruitment Website Design

A site that sells to two audiences at once - employers checking your credibility and candidates deciding whether to register. Fast, professional and built to convert both.

Clients Candidates Credibility

LinkedIn & Social Content

Where your clients and candidates actually are. Consultant profiles that look sharp, company content worth following, and a posting rhythm that does not die after week three.

LinkedIn Consistency Presence

Content & Thought Leadership

Blogs, salary guides and sector insights that position your consultants as the people who know the market - the content that gets you remembered between vacancies.

Authority Insights Trust

Video for Recruiters

Consultant intros, client testimonials and meet-the-team films. Recruitment is a people business - video puts your people front and centre before the first phone call.

Intros Testimonials People

SEO for Recruitment

Ranking for the searches that matter: your niche plus your patch. When a hiring manager Googles a specialist recruiter, you want to be the one they find.

Niche Local Visibility

Marketing Strategy & Reporting

A monthly plan across all of it - what to publish, where, and what it is winning you. Plain-English reporting on briefs and registrations, not vanity metrics.

Plan Focus Results

Don't just take my word for it - see the work I've made for businesses like yours.

See My Recent Work

From best-kept secret
to the agency clients call first.

Getting started is straightforward. No twelve-month tie-ins, no agency onboarding theatre. I learn your desk, sort the front of house, and build from there.

01

Understand your desk

We sit down and I learn your niche, your patch, your split of clients and candidates, and where your placements actually come from. Facts first, no assumptions.

02

Fix the shop window

Website, LinkedIn profiles, Google presence - the things clients and candidates check before they ever call you back. I get these looking the part first.

03

Build the drumbeat

A steady rhythm of content, video and social that keeps your agency visible between roles - so you are front of mind when the next brief lands.

04

Measure what matters

Not likes - inbound briefs, candidate registrations and callbacks. A monthly report in plain English, then we refine and keep going.

Marketing support is right
for your agency if...

You don't need to tick every box. But if a couple of these sound familiar, we should have a conversation.

Your website looks like every other agency's
Your LinkedIn is quiet - or it's all job ads
You rely on job boards and your network, and marketing keeps slipping
You want clients to come to you, not just the other way round

★★★★★ 5.0 on Google

What My Clients Say

“Very positive experience with Norton. Patient, responsive, and he took time to learn about my business to work at my pace.”

- Melanie Parker

“Norton delivered on time and on budget. Outstanding professionalism, creativity, and commitment throughout.”

- Keith Sims

Transparent pricing. No surprises.

Every business is different, so every quote is tailored. Here's a rough guide to help you budget.

Websites
£500 - £3,500
One-off project fee
  • Custom designed & built
  • Mobile responsive
  • SEO foundations included
  • Then £35/month for hosting, SSL, domain & upkeep
Most Popular
Monthly Marketing
From £350/month
Scales to fit your needs
  • Strategy, social media, content & more
  • Tailored to your budget
  • No contracts - month to month
  • One dedicated person, not a faceless agency
One-off Projects
Quoted per project
Photography, video, branding & more
  • Photography & videography shoots
  • Logo & brand identity design
  • Priced on scope, time & deliverables
  • Clear quote before any work starts

Not sure what you need? Let's have a chat - no obligation, just honest advice.

Common questions about
recruitment agency marketing.

Why does a recruitment agency need marketing beyond job boards?

Job boards get you candidates for live roles. Marketing gets you the next client. When a hiring manager is choosing between agencies, they look at your website, your LinkedIn and your reviews before they return your call - that's the shop window I look after. The agencies that publish, post and look credible win briefs the quiet ones never hear about.

Do you understand recruitment?

Yes - I work with recruitment businesses and I know the rhythm: candidates and clients are two different audiences, your consultants are the product, and everything moves at the speed of the next placement. I've also sat on your clients' side of the desk - I spent years as an operations director in logistics, exactly the kind of buyer recruiters pitch to - so I know how your marketing looks from their side.

How much does it cost?

From £350 a month, month to month, no contracts. That typically covers strategy plus steady delivery - content, social, video or web work depending on what your agency needs most. One-off projects like a new website or a video shoot are quoted separately, in plain English, before we start.

Do you market to candidates or clients?

Both - and the balance depends on your desk. Client-side marketing wins you briefs; candidate-side marketing fills them faster. Most agencies need more of the first than they think: candidates follow roles, but clients follow reputation.

Can you work alongside our internal team?

Easily. Some clients use me as their whole marketing department; others bolt me onto an office manager or resourcer who posts the jobs. I slot in wherever the gap is - strategy, content, video - without the cost of a full-time marketing hire.

More than just recruitment marketing.

Recruitment marketing is one part of what I do. Here's the rest.

Ready to win briefs,
not just work them?

No commitment. No pressure. Just a straightforward chat about your agency and where marketing can actually move the dial.

What Happens Next?

1

You send me a message - takes 30 seconds

2

Norton replies within 24 hours with ideas

3

Free 30-minute call to discuss your business

4

You decide - no pressure, no obligation

or reach out directly

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