Your trucks are your brand on every motorway - but contracts and drivers are won online. Before I ran North Bear Media I was an operations director for a logistics business, so I know both sides of this: marketing that makes buyers trust you before a tender, and recruitment marketing that keeps your cabs filled. From £350/month, no contracts.
Logistics firms have two audiences - the buyers who award contracts and the drivers who keep them running. Website, content, video and reporting built for both, handled by one person who keeps the jargon out.
A site that passes the tender sniff-test - services, fleet, accreditations and coverage laid out clearly - with a careers section that actually sells the job to drivers.
Careers pages, job content and targeted social ads that reach drivers where they actually scroll. In a market this short of drivers, looking like a good employer is half the battle.
Your fleet, your depot, your people - shot properly. The content that makes buyers trust you and drivers picture themselves working for you, instead of stock photos of someone else's lorries.
Transport managers and ops directors are on LinkedIn. Steady, credible content keeps your name in front of them between contracts - so you're the call when a supplier lets them down.
Ranking for what buyers search: your services plus your patch - haulage, pallets, storage, last-mile - so you show up when someone needs capacity in your area.
A monthly plan across all of it - what to publish, where, and what it is winning you. Plain-English reporting on enquiries, tenders and driver applications, not vanity metrics.
Don't just take my word for it - see the work I've made for businesses like yours.
See My Recent WorkGetting started is straightforward. No twelve-month tie-ins, no agency theatre. I learn your operation, sort the front of house, and build from there.
We sit down and I learn your services, your coverage, your contract mix, and where your work and your drivers actually come from. Facts first, no assumptions.
Website, Google presence, careers page - the things buyers check before a tender and drivers check before applying. I get these looking the part first.
A steady rhythm of content, fleet photography, video and social that keeps your firm visible - to the buyers between contracts and the drivers between jobs.
Not likes - enquiries, tender shortlists and driver applications. A monthly report in plain English, then we refine and keep going.
You don't need to tick every box. But if a couple of these sound familiar, we should have a conversation.
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Every business is different, so every quote is tailored. Here's a rough guide to help you budget.
Not sure what you need? Let's have a chat - no obligation, just honest advice.
Before I started North Bear Media I was an operations director for a logistics business. I've lived the reality this page describes - the margins that vanish when a contract slips, the tenders decided before you even present, and the permanent scramble for reliable drivers.
That changes how I market a logistics firm. I don't need the industry translated, I won't propose campaigns that ignore how the work actually gets won, and I know what a transport buyer - and a driver - looks for before they pick up the phone. Most marketing agencies have never run an operation. I have.
Because both of your audiences check you out online before they commit. Buyers vet your website and reviews before a tender - word-of-mouth gets you to the door, but your shop window gets you through it. And in an industry short of tens of thousands of drivers, how you come across as an employer is recruitment. Quiet, dated and invisible costs you on both fronts.
Yes - it's often where logistics firms see the fastest return. A careers page that actually sells the job, real photos and video of your depot, your cabs and your people, and targeted social ads that reach drivers where they scroll. Marketing won't fix pay or conditions, but it stops good drivers scrolling past you for the firm up the road that looks the part.
Better than most marketers ever will - before I started North Bear Media I was an operations director for a logistics business. I've lived the tight margins, the tender deadlines and the run with no driver for it. I build marketing around how your operation actually wins work, and you won't need to explain the difference between a pallet network and a courier run even once.
From £350 a month, month to month, no contracts. That typically covers strategy plus steady delivery - content, social, video or web work depending on what your operation needs most. One-off projects like a new website or a fleet video shoot are quoted separately, in plain English, before we start.
Relationships win you the meeting; your shop window confirms the decision. When a transport manager shortlists three firms for a contract, they look you all up - and the one that looks established, busy and well-run starts ahead. Add the driver-recruitment side, where marketing pays for itself fastest, and yes: it's worth it.
Logistics marketing is one part of what I do. Here's the rest.
Blog posts, email campaigns, ad copy and social captions. SEO-optimised content that sounds like you.
Professional headshots, product photography and brand imagery for businesses across Belper and Derbyshire.
Brand films, interviews, testimonials and promotional content. Professional video across Derbyshire.
Monthly marketing direction. What to focus on, when to do it, and how to measure it.
Logo design, brand identities, marketing materials and print design for businesses in Belper.
Custom websites for Belper and Derbyshire businesses. Fast, modern, mobile-first sites that convert.
Practical AI tools for your business. ChatGPT, Claude, workflow automation and custom AI solutions.
No commitment. No pressure. Just a straightforward chat about your operation and where marketing can actually move the dial.
You send me a message - takes 30 seconds
Norton replies within 24 hours with ideas
Free 30-minute call to discuss your business
You decide - no pressure, no obligation